See, Understand and Use Your Data

Overview – “Ticket Intelligence”

Sports clubs adopt analytics for many reasons, and in so doing they utilize a variety of solutions. All projects, however, maintain the common goal of leveraging analytics to help transform data into insight and action.

The primary advantages of centralizing and visualizing data are: improved understanding of the forces shaping markets and revenue, and better insight for organizations to act on that knowledge.

Background

RockDaisy’s founders and staff are data analytics engineers with decades of experience developing and delivering analytic solutions for the National Football League. We helped clubs make better on-field decisions by identifying the key stats and player attributes that drove team performance. We also helped clubs off the field by connecting ticket and concession sales with fan purchase activities and demographics to optimize marketing and fan engagement.

Building upon those same principles, we recently launched a proprietary ticketing module, in order to provide sports clubs deeper insight into their ticketing data. A number of clubs are currently implementing our brand new module.

Off the Field Business – Ticketing

With RockDaisy’s ticketing module, clubs will gain the following benefits:

  • Increased revenue
  • Targeted marketing improvements
  • Faster and more accurate reporting, analysis and forecasting
  • Improved data quality
  • Improved operational efficiency
  • Executive level reporting to league office (if needed)

Ticketing Analytics

Understanding your ticketing data will help improve your customer profiles, ticket pricing strategies, and overall ticket sales performance.

Customer Profile – Instantly know who purchased tickets, which tickets were purchased, and exactly when the purchase was made. This information can be leveraged for remarketing purposes and will help increase customer retention rates. Gaining insight into ticket buyer demographics and purchase patterns will improve ticket sales forecasting as well as overall sales revenue.

Ticket Pricing – Better understand “ticket market value.” What are customers willing to pay for tickets based on location, day, game promotion and historical trends?

Ticket Sales Performance – Instantly know which games over/under performed in terms of ticket sales, and identify forward-looking trend factors.

Ticketing Sample Metrics

  • Day / Time of Game
  • Month of game
  • Weather
  • Promotional giveaways
  • Customer proximity to stadium
  • Ticket Price
  • Revenue per transaction
  • Average tickets sold per transaction
  • Days and time of week with higher transaction volume
  • Ticket categories (single game / group purchase etc.)
  • # Days prior to game that tickets were purchased (forecasting)
  • Opponent the team is matched against

Summary

Automating and analyzing ticket sales leads organizations to a better understanding of numerous business aspects, including marketing, corporate partnerships, concessions and merchandise.

The ticketing module can initially launch at a basic level, and later be connected to external systems, including but not limited to CRM, Surveys, Customer buying channels (paid search, email campaigns etc.) to improve business performance.

To learn more about RockDaisy’s ticketing module, contact us for a demo or free trial.