Problem When companies present information, they often need to go behind the numbers to view supporting data and reports. This problem springs up all the time – when companies present to clients and there are questions about specific data sets, or when the data team is presenting internally, and decision-makers want to drill down into [...]
Problem When analyzing a report or dashboard on most data visualization tools, users can typically view the data without any issues. However, once the user wants to drill deeper into the data to better understand where the specific numbers originate from, that’s when problems tend to arise. For example, when decision makers analyze a report [...]
Problem Companies and organizations serving multiple clients at the same time need to deliver similar reports (yet with different data points for each client). Creating a new report from scratch for each client is onerous and time consuming. Costs increase and productivity is reduced when companies generate new reports for every single client. Solution With [...]
Problem Organizations invest a considerable amount of time and resources into the creation of reports, which analyze and clarify financial goals, business practices, marketing impacts, and other pertinent information. The organization disseminates these reports both internally (to staff) and externally (to clients). But how are the reports being used by clients and staff? Is all [...]
November 14, 2019
data analysis, data analytics, Data Visualization, report activity tracking, RockDaisy
With more than 10 NFL clubs currently using RockDaisy for their data reporting and visualization needs, and with ongoing trials leading us to forecast that over half the clubs in the NFL will be leveraging our platform by the start of next season, we’re proud to announce that RockDaisy has become the most widely-used sports [...]
Heartbeat monitors, speed and velocity trackers, health & wellness questionnaires… in today’s world of professional sports, there’s a ton of data coming in from all directions. And with so many different raw data sources, it can be tough to organize and analyze all of those disparate metrics. Wouldn’t it be nice to have all of [...]
There are many considerations when choosing the right data reporting platform for your company – price, ease of use, data security, etc. One of the key questions companies face when selecting a data analysis and visualization platform is whether to use SQL or model-based reporting. Tools like PowerBI and Tableau are model-based platforms, and may [...]
When most people think of data analysis tools, they think of exploratory platforms like Tableau and Microsoft’s PowerBI -- powerful tools capable of digging deep into data sets and extracting nuanced information across a range of variables. The only problem is, they weren’t designed to be executive level or client-facing; the user interface requires an [...]
January 9, 2019
data, data analytics, external reporting, internal reporting, PowerBI, RockDaisy, Tableau
Over the past decade, we as the founders of RockDaisy worked with prominent media and marketing clients such as J. Walter Thompson, Group M and the NFL. Their sponsorship groups were looking to track and monitor the digital ads on display in urban centers, concerts, sporting events and numerous other digital ad campaigns. Time and again, [...]
During our 20+ years building and running the Data Analytics department for the NFL, we were able to observe how data is transmitted from one organization to another. The League Office would provide each team with player contracts, which the teams could then incorporate into their budget forecasting. However, the numbers assigned by the league [...]
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