With more than 10 NFL clubs currently using RockDaisy for their data reporting and visualization needs, and with ongoing trials leading us to forecast that over half the clubs in the NFL will be leveraging our platform by the start of next season, we’re proud to announce that RockDaisy has become the most widely-used sports [...]
During our 20+ years building and running the Data Analytics department for the NFL, we witnessed firsthand how organizations both succeed and fail in the world sports. We saw what works and what doesn’t, and in so doing, we came away with a deeper understanding of how organizations in the business landscape can thrive. After [...]
In the ongoing battle for differentiation, white-labelling is the new front line. Companies that boast a fully-customized user experience (UI/UX) stand apart from the competition by branding themselves at a key touch-point: the user interface. Nowhere else are your clients more engaged, during no other timeframe will their attentions be more captivated. Not only do [...]
As teams gear up for playoff runs and bowl appearances, fans of all stripes are analyzing stats and figures to try to determine their favorite team’s chances of winning it all. Well, we thought it might be fun to toss out some hidden stats, which most fans might not be aware of, but which can [...]
I remember back when tickets to a given event always cost the same, no matter when you bought them (those were the days…). Nowadays, sports teams and event organizers are introducing price differentiation in order to better correlate their ticket prices with customer interest. Their two main strategies are called variable and dynamic pricing. The [...]
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